the reason why i dont want to watch ghajini

is purely aesthetic

can ad campaigns get any more offensive?

shouldn’t we be angry? this is the new times of india campaign. ‘teach india’ they call it and these are the images.. it’s a series where obviously privileged young men and women take time off their busy schedules and ‘help’ the unfortunate by educating them. this is in today’s newspaper. a wide toothed fair young man takes time off his busy exercise schedule (note the orange track pants and the hurdles in the background) to teach a darker thinner and thus marked as such - underprivileged man to count - the hurdles perhaps. there is an ipod headphone dangling from his left year and a towel in his hand that wipes his sweat with. but the real difference is in the body language and the eyes. the difference between the two looks to the camera is amazing. while the yuppy teacher reeks of smug satisfaction, the reluctant student seems shy and even resentful beneath the apologetic slump as he raises his eyes to meet ours. the ‘u’ ties the two men together across sparkling white t shirts. while one man fills his up the others hangs limp around his skeletal body. the image is carefully assembled with signs that make sure that 'times of india' readers don't even begin to identify with the wrong man. we all know which one of the two it is addressing. disgusting. incredibly offensive.